Top Horror Games Performance in the UK: Q2 2025

In the second quarter of 2025, the horror game genre saw varying performance across the top five applications on a unified platform in the United Kingdom. Here’s a look at how these games fared in terms of downloads, revenue, and active users.

Black Mirror: Thronglets by Netflix, Inc. experienced a significant early surge in weekly downloads, reaching a peak of around 65K in the second week of April, before seeing a gradual decline to about 1K by the end of June. Revenue peaked at $265 in mid-April, with sporadic earnings throughout the quarter. Active users mirrored the download trend, with a high of 80K in mid-April, tapering to under 1K by the end of June.

Sprunki Beat: Full Mod Music from Gotstar Studio showed a consistent download pattern, starting at 11K and peaking at 14K in mid-April. Revenue showed a modest upward trend, with peaks of $99 in late April and $95 by the end of June. Active users maintained a steady range, fluctuating between 21K and 33K throughout the quarter.

Granny by DVloper enjoyed stable download numbers, ranging between 6K and 8K weekly. Although it did not generate revenue, its active user base remained robust, peaking at 40K in late April and maintaining around 35K towards the end of the quarter.

The Baby In Yellow from Team Terrible saw a notable spike in downloads in early May, reaching 14K, before declining to 3K by the end of June. Revenue remained relatively steady, with minor fluctuations, peaking at $49 mid-May. Active users initially spiked at 12K in mid-April but saw a decrease to under 1K by the end of June.

Nightmare Puzzles: The Unknown by CYLINDER GLOBAL PTE. LTD. had a consistent download rate, starting at 7K and slowly declining to 2K. Revenue was minimal, with occasional peaks, the highest being $48 in April. Active users remained relatively stable, averaging around 20K throughout the quarter.

These insights, provided by Sensor Tower, offer a snapshot of the horror game landscape in the UK for Q2 2025. For more detailed analytics and trends, visit Sensor Tower’s platform.